I’m a senior problem-solving designer that build user-centred experiences where the end result is a product or service to fall in love with. I see my position right in the middle of customer needs, business needs and technical possibilities, where I need to work with the team for the best possible solution both short-term and long-term. It's amazing how quick iterations can make such a great impact on how people perceive your product and brand. I'm a functional designer where I value insights and believe we can differ ourselves by paying attention and asking the right questions. I need to know what job the user is trying to achieve and help the user get there in the best possible way.

My guiding principles goes in three; find the insight, execute the vision and work with the team.

Ex professional Counter-Strike Player, currently working as a Senior Product Designer at Kry and a Board Member of the Swedish E-sports Association (Svenska E-sportförbundet).
Some of the clients I've had the pleasure to work with
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